Client:
Chivas Regal
Agency:
Oskar Helling
Service:
Package Design

Chivas Regal

(2022)
Live Website
A concept designed to resonate with a younger audience while elevating the brand image to something "cool".
Concept
This project aimed to target a younger consumer group by redesigning the brand identity and packaging. The result is a minimalistic and young look featuring a bright and clean design with the main focus of being able to customizing it yourself.