Concept
This conceptual project, a collaboration between Nike and tennis star Emma Raducanu, was made to celebrate Emma’s achievements and resilience while inspiring young girls to pursue their passion for sports. The branding combines dynamic visuals and bold colors to reflect Emma’s strength and perseverance, crafting an empowering message that encourages young female athletes to stay active, believe in themselves, and overcome obstacles. The campaign aims to foster a culture of empowerment and passion, using Emma’s inspiring journey to motivate the next generation.
