Concept
Sellow is a new beverage company for which I developed a minimalistic, Scandinavian-inspired design and identity, reflecting their fresh take on drinking with a twist. This natural seltzer, with fewer additives, less sugar, and fewer carbs, called for a bold, clean, and distinct design. The name “Sellow” stands for “Hard Seltzer, Low Calories,” and I wanted this simplicity to be mirrored in the design. By avoiding unnecessary illustrations or splashes, the concept of “less is more” is embodied—just like the drink itself.
